Together with marketing & strategy genius (and very good friend) Kristina Ross, I designed and launched a dateless planner and workbook for mental health app Shmoody. Billed as “a planner for people who DON'T have it together on January 1st,” the planner emphasizes Shmoody’s core value of being actually fun to use. To make it useful (and guilt-free!) for folks with ADHD, there are plenty of to-do lists, doodle corners, and no dates or days in sight.