Branding for Curio Shop, a collection of vintage and antiques curated by Margot Mayer. Though primarily online, Curio Shop has popped up at various New York locales, including Alimentari Flaneur, Russian Samovar, Ending Soon, and The Grey Pearl.

Deliverables included a custom logotype, a floral monogram, a mark inspired by 18th century lover’s eyes, as well as a custom chocolate box. Margot uses the branding across a wide variety of applications, from social media to wax-sealed shopping bags to luxurious matchboxes.