Creative direction for a photo-video shoot showcasing Crunch Franchise gym’s diverse group fitness offerings.

Content from this shoot was used to support all aspects of Crunch’s marketing, as well as internal communications across the company’s 400+ gyms. In one day, we shot stills and B-roll of 16 new group fitness classes, modeled by actual Crunch instructors from across the country.

Photography by Coty Tarr. Shot at Crunch Hendersonville in Tennessee.