Launched in March 2020 as a means to digitally connect members during the pandemic, Gym Shorts is Crunch Fitness’s weekly lifestyle newsletter full of health, fitness, and wellness tips. I oversaw the design of 114 editions, creating a playful but cohesive visual approach using both in-house photography and high quality stock images.

Gym Shorts

Gym Shorts consistently had the highest open rate of any regular email Crunch sent.